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Apple would need to work with the carriers to support the watch as a completely stand-alone device.

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The good news is that the Apple Watch Series 7 brings us closer to that vision with something as simple as a built-in qwerty keyboard and the potential for more expansive controls.Īpple should add a setup system to the watch so that a user can log in directly to their iCloud and iTunes accounts, download data from the cloud, and activate the device with their cellular carrier. Or, one day, people who want an Apple Watch as their only device. That limits the potential user base of the Apple Watch-and excludes people who might want to only own an Apple Watch and a Mac or iPad and no iPhone.


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In 2019, Apple added the App Store to the watch, allowing users to browse and install new apps without touching their iPhone.In 2017, the first Apple Watches with LTE were released, allowing most features-including streaming music and calls-to be used with the iPhone left behind.The Apple Watch doesn’t meet the Jobs vision for every Apple device being able to operate and exist on its own.Īpple has taken some steps over the years to push the Apple Watch in that direction, though: As any Apple Watch owner knows, an iPhone is required for activation and setup, syncing data and day-to-day operating. In other words, you can use any of Apple’s mobile devices-the iPhone, iPad and iPod touch-without even owning a Mac.īut seven years into the Apple Watch era, one of Apple’s most promising device categories still does things the old way. Out of the box, iPhones and iPads can now be set up and used entirely without a computer, and all of Apple’s devices receive their content from the cloud instead of a Mac. With iCloud and iOS 5 in 2011, Apple and Jobs changed that, making the cloud the hub for all of Apple’s devices.

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Before 2011, Apple’s ecosystem worked as such: The Mac was the hub from which the iPhone, iPad, iPod, Apple TV and other devices received much of their content-like photos and videos. If you’re old enough to remember, you’ll recall that the iPhone, iPad and iPod required a Mac with iTunes to set up, activate and synchronize. As a refresher, Jobs’s big final push was what he called the “post-PC” era.
